adidas Messi - Fast Or Fail

Category

TVC

Client

Monks.

Year

2014

2014

Credits

Agency

Iris Worldwide

Director

Rogier Schalken

Role

CG Supervisor, Lighting Shading Artist

Info.

Media.Monks was responsible for the campaign’s promo film, which combines live-action with extensive VFX to show Messi himself taking it up against an army of 3D opponents in a fully CG stadium. As the CGI supervisor we needed to find simple and effective solutions to create a massive stadium filled with animated characters. After some R&D we found out that with a X-box kinect we could capture a lot of motion capture data which we imported into Houdini where we filled up the stadium. The players on the field were all hand animated. As an artist I took on the task to do the lighting and shading for all the scenes.